Manufacturers Go Online
Finally, wittingly or not, manufacturers are heeding my call and finally coming into the light of online shopping. More and more companies are adding nifty little online tools like Eclipse’s Ego 07 Virtual Tech Tour and Dye’s Goggle Builder. These interactive features will help bring people back again and again, and are definitely things that are worth showing to friends.
However, no one can get lazy. Just throwing a couple of things together like what is online today isn’t enough for the future. These are just gimmicks and will fade quickly. What’s needed is frequent updates to videos and ads featuring these products, as well as keeping us, the players, informed of news that will affect us. Product news is great, but other things like why some shipment shipped late or how a company is working to help the player is also welcome news.
So keep it up, paintball companies, but don’t get lazy, and don’t let things stagnate.
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